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How Data Analytics is used in Sales and Marketing

Data analytics can be used to learn more to serve your customers better. This decade is going to be driven by data. People rightly said that, “Data is the new oil”. Every business around you is collecting data from customers. Google, Facebook, and Amazon-every large and small company collects data from the customers. 

What do companies do with so much data?

It is used for the betterment of the customers. By using the data, companies can learn more about user preferences. For example, YouTube depends on a lot of data. It collects data about what type of videos you like, which category you spend the most amount of time on, and what categories you are the least interested in. All this information is used to provide you with a personalized experience. Pursue a career in Analytics in sales and Marketing with the number one training institute 360DigiTMG. Enroll in the Data Analytics Course fees in Pune to start your journey.

Businesses now understand that every individual is different. You cannot show the same to every customer. Just because I like cartoons doesn’t mean that you will also. Data analytics is used to learn more about customer preferences. After they have this data, they can target you more accurately. 

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Marketing is all about understanding the customer with data analytics

You have to learn about the consumer’s likes and dislikes. This is the very reason why companies conduct surveys. Every business in this modern world has tons of data. This data can be used to learn more about the consumer. Once you have identified your customer likes and dislikes, you can market your product more effectively. Also, check out this Data Analyst Course near me to start a career in Analytics in sales and Marketing.

Funnel marketing is very widely used these days. Understanding customer preference is the crux of funnel marketing. You will have to learn what they want; then you will target them with that. If a customer needs an apple and you sell an orange, what will be the outcome? Simple, no sales. However, if they want an apple and you sell them an apple at the right time for the right price, what will be the outcome? Definite sales. 

This is the benefit of Analytics in sales and Marketing. It can make sense of raw data. Data that may seem useless to us can be used to arrive at very interesting results. Remember that you are living in the 21st century. There is nothing called useless data. All data is important. It is up to the person to make use of that data.  Don’t delay your career growth, kickstart your career by enrolling in this Data Analyst Training and placement in Hyderabad.

This COVID-19 pandemic has made life more miserable

People are reluctant to spend money. During these uncertain times, it becomes all the more important to make use of data analytics. Sales and marketing is an expensive process. Businesses have to spend huge sums of money to attract customers. During these tough times, you can use data analytics to make the most of your efforts. Data analytics can be used to suggest which marketing technique will work best for a particular product. Wish to pursue a career in data analytics? Enroll in this Data Analyst course in Chennai to start your journey.

Things are going to change now. COVID-19 will bring disruption to the market. People who can adapt to the market demand will sail through; others will be left with virtually nothing. This is the time to make the most of data analytics. It may prove to be a make-or-break decision for your business. 

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